By
Andrew Mulenga
“It’s
the season to be jolly”, goes the old Christmas song, and Christmas propaganda
too tells us that it is “the season of giving”, which likewise encourages us to
plunge into the pricey and pretentious realms of western-style material
consumerism to buy gifts.
We are more likely to see an ox-drawn cart dashing through the mud than a one-horse open sleigh dashing through the snow |
Initially
a season on most Christian calendars set aside to commemorate the birth of
Jesus Christ, it has also become the season in which one cannot innocently walk
into a supermarket to buy a loaf of bread without being bombarded with the
shriek of carols, the glare of dazzling decorations and the onslaught of
Christmas sale pamphlets and advertising supplements.
Television,
radio, newspaper and online advertisements too, do not spare us or give us a
moment’s peace, despite this also being the season of peace and goodwill to
all. We are repeatedly barraged with commercials that send children into a
frenzy as they entice parents to go to the nearest shops and splurge money, on
toys that will be broken before New Year.
Where
is this article going you might ask?
Truth be told, the question we should be asking ourselves during this
season is, what the cultural significance of Christmas is, or certainly what
has it become to us as Africans?
And
putting the commercial aspect aside for a moment, let’s look at some of the
songs that we sing along to and have become so fond of that we can recite them
probably even with more clarity than we can, remember the lyrics of our own
national anthem.
Most of the dolls in toy stores European features, blond hair and blue eyes, or red hair and green eyes |
Take
the time-honoured “Jingle Bells” for
instance, a song most of us haven’t the slightest idea when and where it was
composed. But every season we sing along to it, and it is - one must admit -
quite fun to sing with the young ones, but do we ever put it to thought when we
start the song with the words “Dashing through the snow, in a one horse open
sleigh”. Honestly, how many Zambians have seen or experienced snow, or ever
will, and we all know how hot it is here this season, we are experiencing one
of the hottest and driest rain seasons possibly in decades. And how many of us
will even get to see a one horse open sleigh. It is hard enough to see a horse,
need not mention a sleigh or to imagine dashing through the snow in one. Most
of us are more likely to see an ox drawn cart than a sleigh and horse in our
lifetimes, and instead of snow, what we have is mud, now that the rainy season
is finally setting in. So we are therefore likely to be dashing through the mud
in a one ox open cart, as funny as the thought might sound, it just might be a
more likely adaptation of the Jingle Bells.
Christmas
also comes with reindeer. Not Eland, Roan antelope, or Duiker. Reindeer, an
animal only found in the colder, snowy regions of the world. Do we ever give it
a thought when we send Christmas cards with reindeer and snow flake designs on
them, or when we see glowing, life-sized reindeer models in the decorative
lighting at shopping malls. What's more don’t we all Rudolph the Red-Nosed
Reindeer? Whom we are told leads about eight of his comrades in pulling Santa’s
toy laden sleigh around the world on Christmas Eve during his annual missions
to distribute gifts to children who have exhibited good behaviour through the
year.
It
turns out that Rudolph and friends are in fact able to fly, and by using his
blinking red nose to guide his friends, they drop Santa on roof tops so that he
can slide down chimneys to distribute his gifts. Not that our village huts and
township houses have chimneys to in any case.
I Am My Doll (Detail), colour photograph by Phiwokule Khumalo 3rd year student at Rhodes University |
Speaking
of children, one might suggest, we have been so brainwashed into buying them
toys for Christmas when we at times cannot even afford it, a task that however,
has become seemingly easier now that we have an influx of inexpensive, but
often sub-standard toys coming in from the orient.
Anyone
buying toys for a little girl will attest that the number one toy of choice is
a doll or dolly as they are fondly called. But when you look at the options you
have for purchasing one from the traffic light hawkers, the so-called Chinese
shops or the high-end toy stores and shopping malls, you will notice that most
of the dollies have European features. They have blond hair and blue eyes, or
red hair and green eyes. Of course this may be nothing to fuss or write about;
after all, the little ones for whom the toys are bought may not even notice the
racial discrepancies between themselves and their beloved toys in their
infantile innocence.
But
have we ever as adults questioned why our shops should be flooded with these
toys or certainly the cultural implications it may have. Have we ever, as toy
importers attempted to get back to our suppliers to demand for dollies with
African features and attire or better still if they cannot do it, why not
attempt to do it ourselves. A visit to the toy stores will reveal such toys as
Little Abbey and Emma, Baby Brittany, Wendy Walker and the Belly Ring Doll
which features a tummy-bearing child’s doll complete with stomach piercing.
Without pretending to be a preacher, authority on morals, or social expert it
is almost undeniable that a child that grows up with a doll that has a navel
ring is bound to get one herself at the earliest convenience, not to say this
is a bad thing to do depending on how trendy she is or which part of the world
she comes from.
Early
this year, Phiwokule Khumalo a South African 3rd
year Fine Art Student interrogated the issue of dark skinned African children
playing with ‘white’ dolls in series of photographs entitled I Am My Doll during the Rhodes University’s Annual Student Exhibition in Grahamestown, South
Africa.
A
glimpse of the images Khumalo portrayed in Grahamestown somehow illustrates the
innocence of the children with the dolls, so maybe it is not such a big deal
after all. As for Christmas, maybe we should continue “dreaming of a white
Christmas” and sing this out loud in good old Jim Reaves’ voice as we do every
Christmas, even if we should probably be “dreaming of a rainy Christmas”, just
like the ones we used to know.
After
all, who wants to be cited as Riley Freeman, the juvenile cartoon character
from Aaron Mcgruder’s comic strip and TV series The Boondoks, constantly ; baring
grudges against Santa Claus for not bringing him gifts when he lived in the
ghetto, and subsequently venting it out on shopping mall Santas.
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